UX
Takeoff Technologies
Lead UX Designer
Figma, Sketch
Takeoff offers micro fullfillment solutions to grocery partners. A micro fullfillment center (MFC) operates like an industrial vending machine to provide grocery stores with pickup and delivery solutions that don't interfere with in-store shopping experiences.
For this project, I worked to integrate Takeoff's pickup and delivery system into Sedanos Groceries' ecommerce website. Our team consisted of two designers, myself as the lead UX designer and a junior UX designer. Some of the design challenges we faced were inventory changes based on location, time and date restrictions, delivery range limitations, and order changes before checkout. In addition, we had to take into account that we could not show accurate inventory without knowing which store they were shopping from. This created a significant barrier for customers to immediately begin shopping.
To integrate Takeoff's pickup and delivery into Sedanos, both onboarding and checkout needed a revamp. In order to show customers the correct inventory, we needed to know the correct store they were shopping from. We could obtain that information easily if we knew whether they wanted pickup or delivery, but this approach prevented customers from immediately going straight to shopping. In order to accomodate this, we compromised by autoselecting a store from their history or location whenever possible.
By the time a customer hits checkout, ideally they will have selected delivery or pickup during the onboarding process. However, the customer could then change their preferences during checkout, with the danger that it would update inventory and potentially out-of-stock many of their cart items. In addition, pickup times could expire or delivery address updates could be invalid.
