UX // Branding // Marketing
School of Painting
Designer
Figma, Illustrator, Squarespace
The School of Painting was founded by an artist named Katherine Martin Widmer. After her passing, I was asked to design and create a website for her painting school. The newly named KMW School of Painting had a legacy of old paperwork, brochures, fliers, and postcards from Katherine's lifetime. I used these documents in order to update and vectorize the logo and create an ecommerce enabled website that would honor Katherine's spirit and comittment of teaching painting.
I worked from an original printed logo for the design update. I needed to refresh the logo (due to the new name of the school) and vectorize it for digital media. I went through multiple iterations before arriving at the final version. For the website, I took photos at the school itself as well as pulled colors from original materials to maintain the school's funky heritage. I added a few custom Squarespace features such as donation collection, galleries, and signups.
